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The Web as Commerce Central; Readying your e-Commerce for the Next Retail Revolution
How are the biggest brands using the Web as Commerce Central? Learn how industry leaders are employing bold strategies and visionary thinking--mining their customer feedback and gaining the most from technology and information. With the perspective of 16 brand giants, gain a view into how personalization and cross-channel consistency are driving customer satisfaction...and spending. Download the latest whitepaper from the e-tailing group now.
Online meetings as alternative to business travel
Business travel is coming under closer scrutiny: In Germany alone, companies spend approximately 50 billion euros on business travel every year. To partially offset this expense, many companies are replacing business trips with online meetings. With this technology, customers and partners are able to communicate with images and audio over the Internet, while special presentation functions reinforce the personal aspects of a meeting. Software licenses, Webcams, and headsets are worth the investments. Companies that use Web meetings discover new methods of collaboration and reduce their own output of greenhouse gases.
How to Effectively Leverage Social Media Relationships with Real-Time Collaboration Tools
Terms like Facebook, Twitter, wikis and blogs are a recent addition to mainstream vocabulary. And now it seems like everyone is fluent in the language of social media - including your prospects and customers.
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Recessionary Marketing: Automation Makes It Click
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.

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